Today’s feature is on newly launched Indian lifestyle brand Nicobar, a home decor and fashion brand taking India by storm. Nicobar has just celebrated its first 100 days in business, but this lifestyle brand is already capturing the attention of international audiences with their use of beautiful natural materials and modern silhouettes.
Nicobar was founded by Simran Lal along with her husband Raul Rai. Simran’s experience in the lifestyle industry began with her role as CEO of Good Earth, a long-standing cult brand in India recognized for reviving authentic Indian craft in luxury design. The success of Good Earth motivated Simran to launch another lifestyle brand with a contemporary feel, while still maintaining the essence of India. This brand was Nicobar.
“Modern Indian is our playground: rich with tradition, and at home everywhere.”
Indian design with pops of natural elements like wood and marble. Co-founder Simran Lal comes from an entrepreneurial family and watched her mother launch Good Earth. Good Earth has now been a thriving and well known company in India for over 20 years. Simran’s experience and appreciation for Good Earth motivated her to create something new and fresh – Nicobar! Her interest in art history, Indian’s rich cultural heritage, and old world and natural textile processes have all become intertwined into Nicobar’s modern brand.
Nicobar is also a cutting edge fashion brand…
“Nicobar is much more than just fabric and thread. At Nicobar we’re creating a modern Indian way of living, dressing, and looking at the world.”
Jinan trouser – Indigo
Cotton Tie Top shown in “multi checks” design.
LAUNCHING THE COMPANY:
Although Nicobar is only a start-up, it is a company that has been 12 years in the making. Founders Raul and Simran are an amazing husband-wife business duo who each bring different skills and background to the table. Simran says that her husband has facilitated the hiring of a fantastic team, who have been instrumental in the building and launching of Nicobar over the last year and a half.
Simran’s keys to success have been allowing for serendipity and taking time to plan for her upcoming week ahead of time. Most importantly, Simran and Raul took their time conceptualizing Nicobar as a brand. Now after starting their business digitally and having been in business just over 100 days, Nicobar has already opened several thriving stores!
One sign of great design is being able to fill your home with the items and achieve an elegant and relaxed look. Nicobar’s founder and Creative Director Simran Lal allows us a peek insider her home which holds special Nicobar elements throughout. As you continue to read you’ll also find a few photos of the lovely home of Arya Nerker, the Head of Design for Nicobar’s Home Decor.
Nicobar’s mission is to enhance self-expression, and to make thoughtful pieces that customers will treasure, all while exploring the creative edge of rich Indian culture, and considering how it communicates to a global audience.
Nicobar has launched an impressive, globally conscious brand retailing truly unique home decor and fashion designs. If you love this fantastic brand as much as I do, you’ll be glad to know that Nicobar ships internationally. Visit the Nicobar website to enjoy more of their cutting edge designs.